India loves maruti for its service network, economical maintenance and good resale value. Maruti has been beating their trumpet for their network, but the resale value is something new. These days I find maruti’s ads in newspapers asking people to consider the low TCO (total cost of ownership) owing to the higher resale value that the cars can provide.
I checked the website, and it has a similar message. Check the link below.
I wonder what made Maruti come up with such a value proposition that have been simply ‘common knowledge’? Looks like it is feeling the heat of the competition that is now providing value to customer in the lines of styling, safety, quality of interiors and power. Yet the competition never came close to Maruti because of its aggressive pricing and dealership & service network. But now, GM, Hyundai and Fiat (and Tata with their new breed of stylish cars) seem to be giving a tough time to Maruti.
Looks like Maruti is now taking its competitors seriously and looking at better value propositions. This, inspite of long wait times for their popular models of Swift and Dzire. Maruti seems to be waking up to the fact that it cannot take Indians for granted, they are now spoilt for choice.
Does the website cry out desperation?