On my way back to office, I was wondering how important packages are in our life. In fact, the choices we make are basically sets with little elements. Let’s take an example of the simple thing as the toothpaste. In the process of buying the toothpaste, we accept the size and shape, the quantity, the quality (real or perceived), how people will perceive if they see us using it and a lot of things which I have decided not to imagine now.

And so marketers go a long way in managing this perception, often with better and glorified packaging. So we see companies rebranding themselves; new product launches that are basically old wine in new bottles.

Every individual is a package, lets make the best use of these blocks to build a better life!!

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